It doesn’t matter what industry you are in, your website may be killing your business. Is your website dialed in to the purchase behavior of your target market? According to recent studies, the answer to this question is probably “no” – costing you lost sales and missing out on qualified sales leads.
A comScore study done in Nov. 2014 found that 66% of the time people spend on eCommerce websites is on their smartphone. To put it another way – if shoppers are looking for what you’re selling, they’re spending 10 out of every 15 minutes looking for it on their phone. Maybe we shouldn’t call them websites any more, but call them “phonesites.”
If your website hasn’t been optimized for smartphone display, you are losing a significant amount of business to your competitors. We’re talking 30% or more. MarketWatch indicates that when a shopper doesn’t like what they see from a business on their phone, they don’t wait until they get home and look at your website on a computer. They go straight to your competition – immediately – on their phone. Plus, 30% will never, ever return to your business.
For those of your generating B2B leads with your website, the numbers are equally disconcerting.
When planning to purchase a specific product or service, when hearing about a new company, when beginning research, where do people start? The first point of contact is on their phones. If you don’t have a mobile optimized website, or it’s poorly designed, your business is certainly suffering.
Get in tune with your customer’s purchase behavior and reap the rewards!