Is your company adapting at the speed of change in today’s internet landscape? Regardless of the device they’re using, visitors demand that your website delivers beneficial information, be visually appealing and easy to use. If not, with a single click, they’re navigating to your competition. Are your online assets due for a digital design upgrade?
Responsive Website Design
A ‘responsive’ website adapts to the device and screen size it’s being viewed on, delivering a superior interactive experience. Responsive website design has become the preferred method of displaying websites on smartphone screen sizes.
In a 2012 study, Gomez found that 46% of consumers said they wouldn’t return to a website if it didn’t load properly on their smartphone.
IBM notes that this past Thanksgiving, mobile device traffic exceeded desktop internet traffic for the first time: 52% vs. 48%. On Cyber Monday mobile device traffic was up more than 30 percent over 2013.
Gain market share, capture more leads, and grow sales by utilizing a mobile-optimized website.
As with website design, it’s vital that your marketing emails are designed mobile-first as most email is initially viewed on a smartphone. Small smartphone screens present a unique set of challenges to companies engaged in email marketing, including subject line messaging, calls to action and mobile landing page design.
Contact us to increase the effectiveness of your digital marketing through effective digital design.