Build profitable relationships with your customers through email marketing. Sounds easy, but crafting an email strategy and individual email campaigns that truly outperform require a high level of expertise in email design. Take a look at your in-box and you’ll agree it’s a very competitive marketing channel.
Most people first open email on their smartphones and your email design must be optimized for those devices. Specific recommendations for email design on smartphones include – hotlinks and buttons within thumb reach. Minimalistic design to avoid confusion. Single call to action that’s center screen and too big to miss. Be sure to test on various smartphones to ensure font size is appropriate and the email renders properly.
The typical email subject line is read in a second or so. Not much time to compel the reader to take the next step and click to open. Only then will your message be read and acted upon. Present personalized offers that resonate with current customers, delivering solutions to their individual needs.
Add exceptional email design and campaign management to your marketing program.