Nearly 80% of B2B executives use a smartphone when researching products or services for business, according to the IDG Global Mobile Survey 2014. Over 90% own a smartphone dedicated to business use. Forrester Research in a 2014 study found that 62% of B2B professionals expect a mobile-friendly website.
Study after study confirms that regardless of your target market, smartphones and mobile devices have become the preferred means of accessing information to evaluate purchase options.
Whether your business concentration is B2B or B2C, focusing on lead generation or eCommerce, upgrade your website. Take advantage of features like private client areas requiring log-in and password entry, secure staff portals, file upload functionality, online invoicing, and more.
Embrace mobile-first, responsive website design and a mobile marketing focus to outpace your competition.