The practice of search engine optimization has gone through a sea change in the past few years. The rules, and as a result, SEO best practices, are changing at a blistering pace. The focus is no longer on keywords, shifting instead to website content, earning links, mobile optimization, social media presence, and semantic search.

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The spotlight is on content that is truly valuable to consumers of that content, not built around a set of keywords. Human-focused website content, not content designed to game the search engine algorithms. Rather than keyword research, today’s SEO professionals engage in market research, identifying target market demographics, content that market gravitates to, user intent, and device preferences.

Contact us to learn why search engine optimization continues to be vital to building brand awareness.

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